Event Information
Friday, Mar 30, 2012 5:15 PM
IN ATTENDANCE DIRECTOR KIPLAN PASTOR What’s “organic” really? Are people better off eating organic foods? Are organic farms better for the environment? This film looks into the organic food industry and explore its shortcomings. We will explore cost, access, and health. Most importantly, it will examine paths towards a truly organic, self-sustaining agriculture system with local farmer’s markets, urban farmers, and school gardens inspiring new solutions.
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Admission Regular - $10.00


 
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IN ATTENDANCE DIRECTOR KIPLAN PASTOR Not long ago, Americans looked in the mirror and recoiled at what they saw. They pledged to eat less junk and more healthy foods. Thus was born the organic food brand. For the last ten years, organic food sales have grown 20% each year, and now nearly three-quarters of grocery stores sell organic products. This is no longer a fad for well-educated young professionals. Today, 73% of American families eat some organic food. We've gone into grocery stores and asked people what “organic” means. Most people don’t have a clue: “I think organic food is better for me.” “It’s fresher.” “The farmers don’t use pesticides.” “Better for the environment.”The term “organic” was first applied to food in the 1940s and was used to describe a movement towards sustainable farming that replenished the soil through a rotation of crops and other techniques.When “organic” became a brand, however, everything changed – the movement and the label grew farther apart. Demand grew too quickly to be supported by small local farming, and big corporations went into the business. As they did in manufacturing – they scaled up or out-sourced.What’s “organic” really? Are people better off eating organic foods? Are organic farms better for the environment? This film looks into the organic food industry and explore its shortcomings. We will explore cost, access, and health. Most importantly, it will examine paths towards a truly organic, self-sustaining agriculture system with local farmer’s markets, urban farmers, and school gardens inspiring new solutions.