David Bond | UK | 2013 | 83 min
West Coast Premiere
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don't want to go outdoors. They want iPads, TV and plastic toys. Sound familiar? The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. Project Wild Thing
is the hilarious, real-life story of one man's determination to get children out and into the ultimate, free wonder-product: Nature.
"Enlightening and entertaining. Like David Attenborough and Morgan Spurlock got drunk and had a baby..." ~ Sheffield Doc Fest
Discussion with: David Bond, director [by Skype]
PLUS: Workshop: Connect with your wild side
We all need to reconnect with nature. Spend more time outdoors and remember why nature is so important to us. In Project Wild Thing
we see that the spread of screen technology in our homes and on mobile, is keeping our kids - and us - a little distracted. Join us right after the screening for a reminder of the fun and wonder that nature has to hold, right on our doorstep.
You might also like to see Lunch Love Community
(June 1) or Lost Rivers
Co-presented by: Friends of the Urban Forest
; Children in Nature Collaborative