Just Eat It: A Food Waste Story

  • Force of Habits Force of Habits


Film Info
Director:Grant Baldwin
Year of Production:2014
Film Type:Feature
Premiere Status:San Francisco Premiere
Zero Waste
Running Time:74 min


Filmmakers and food lovers Jen Rustemeye and Grant Baldwin (The Clean Bin Project) dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After realizing the billions of dollars of good food that is tossed away, they pledge to quit grocery shopping and survive only on foods that would otherwise be thrown away. Featuring interviews with farmers, retailers, and authors Tristram Stuart and Jonathan Bloom, Just Eat It looks at our systemic obsession with perfect produce and reveals the devastating global consequences.

2014 Hot Docs: Emerging Artist Award
2014 Vancouver International Film Festival: Impact Award
2014 Planet in Focus: Best Canadian Feature Award


- Ruben E. Canedo, Coordinating Chair, UC Berkeley Food Security Committee and Co-Chair of the UC System Global Food Initiative Food Access & Security Committee.
- Kevin Connelly, Associate Director, Earth Island Institute (panel moderator)
- Dana Frasz, Founder & Director, Food Shift
- Dana Gunders, Staff Scientist, Food & Agriculture Program, NRDC 

Panel produced by students at UC Berkeley SERC (Student Environmental Resource Center) in association with SFGFF's Youth Leadership Program.

You might also like to see Food for Thought (May 30) or Racing to Zero (May 29).

Program Sponsors:

       Earth Island Journal          Sports Basement

Included Shorts

Force of Habits (4min) More

Additional Information

Grant Baldwin is a director, cinematographer, editor and music composer based in Vancouver, Canada. He has varied background working with sports films, narratives, and impact documentaries. His work can be seen and heard on F/X, TNT, CBC, National Film Board, Knowledge Network and ESPN. His first documentary The Clean Bin Project won 9 festival awards and has screened around the world; his most recent documentary is Just Eat It premiered at Hot Docs and garnered him the award for emerging Canadian filmmaker of the year.