In 2010, art dealer Forrest Fenn hid a cache worth millions somewhere in the Rocky Mountains. Publishing a cryptic poem with clues to its location, the eccentric millionaire offered the Fenn Treasure up for grabs to anyone who could find it – and tens of thousands have heeded his call. Executive produced by Errol Morris and with music by Calexico, The Lure the story of this legendary buried treasure, as revealed through a number of treasure hunters, each driven by something more than simple wealth.